Every year Maryland Department of Agriculture holds a Buyer Grower Expo in Annapolis, providing a forum for farms and value-added producers to meet new potential buyers. In the last few years that SMADC has been going, we’ve seen the numbers in attendance continually rise- with now over 60 growers, processors, watermen, and small food businesses attending from Maryland.
What was most impressive this year was the sheer variety of products available. Both from the farms that are growing them and from the producers who are processing Maryland grown food into an array of value-added products.
Especially appealing, was all the creative packaging. Selling, marketing and experiencing the Chesapeake grown oyster, for example, has reached new levels of refinement. No longer distributed in boring boxes, they included bright and bold statements with catchy phasing like, “come unhinged!” (Madhouse Oysters) and “get cultured!” (Black Horse Oysters). Even the language used to describe the flavor of each oyster sounds like a wine tasting, “…Madhouse oysters start with salt…subtle, enough to enhance, not dominate…clean, firm meat yields a beautiful sweetness, like a first kiss. Memorable.”
This trendy, creative marketing is a common thread among the progressive food businesses showcased at the Expo. Popularity of fermented foods is increasing, once only for health food stores, is now becoming more widely available in the mainstream market. Farm Marketing has reached a new level of sophistication. With colorful branding, and appealing tag-lines to excite the taste buds.
Value-added fermented foods like sauerkrauts, kimchis, and kombuchas (in varrying flavors and pops of colors) come in brightly colored packaging that jumps out at you from the stand. Speaking not just from the health perspective but also a delicious food and condiment option, these producers are taking fresh Maryland-grown produce and transforming it into value-added products to spice up everyday dishes.
Produce farmers differentiate themselves
From hydroponics to farms specializing in gourmet garlic only, and sprouts, with great attention paid to the detail of presenting the product in an attractive and appealing way, like Michelle’s Mircogreens (pictured left) with 8 different types of sprouts, a shelf life of 2 weeks, and ready to be used as needed to decorate and maintain the flavor of fresh dishes by chefs. Several young wholesale farmers were in attendance, stepping up to the family plate, including Miller, Shlagel, and Swann farms. They represent the next generation of farmers who are increasing their outreach to larger wholesale markets such as major grocery chains and schools.
Locally cured meats & quail eggs
Meats were also well represented with small farm enterprises such as Cabin Creek Heritage Farm, who recently diversified into quail production for quail eggs. And meat and poultry producers seeking larger clients. The American palate has had a longstanding love affair with Charcuterie. It has been difficult however, to find locally produced processed meats in Maryland. Enter: Meat Crafters, a new start-up in Landover, Maryland producing a full line line of specialty hand-made charcuterie meats in small batches. They offer an opportunity to custom pack for the local farmer, and they are USDA inspected for beef pork and poultry.
A good bang for your buck!
The average cost of an expo table at a big event is usually $100 or more, but for $20 a table, the Maryland Buyer-Grower Expo is well worth the fee if you are are a farm or value-added business looking for new buyers. Maryland and regional buyers are well represented, and many have the Expo on their calendars well in advance, year after year. We commend the publication MDA produces for the event, which is also available online. The directory includes names and addresses of buyers represented at the Expo for contact throughout the year. We’ve already heard of some new follow-up connections that were made after the Expo. Onward and upward!