SMADC & IAA
SMADC & University of Maryland IAA
Earn college credits in agriculture from the University of Maryland remotely in Southern Maryland
INAG 103 – Agricultural Marketing – 3 credits
Principles of market demand are used to develop a consumer oriented market strategy for the agricultural business. Topics include market structures, target marketing, market segmentation, niche marketing and direct marketing. Market concepts unique to agricultural products are also covered.