Advertising

Advertising With SMADC

SMADC offers advertising to farms and non-farm businesses on several websites and printed publications, including the popular Southern Maryland Farm Holiday Guide. All of SMADC’s printed publications are available to view on-line and are heavily downloaded by consumers in pdf format.

Current Advertising Opportunities

SMADC is currently soliciting ads for the Southern Maryland Farm Holiday Guide, which will be published in fall 2019 and available to consumers for the Fall/Winter 2019 – 2020 season.

Learn More About Advertising Opportunities

Frequently Asked Questions
Ad Pricing
Ad Sizes & Specs

Frequently Asked Questions

Print or web? You can place an ad on one (or more) of SMADC’s websites or in a variety of print publications.

How do I order? Click here to access order form. If you prefer to fill out a paper copy, contact INFO@SMADC.COM for assistance.

Who can advertise? The target audience for most of SMADC’s guide publication is consumers who are interested in supporting local farms and watermen. Farms AND non-farm businesses may advertise in SMADC’s publications. You do not have to belong to a SMADC program or be a farm to purchase an ad.

What is the difference between ads versus listings? If you own a farm or business that sells or uses farm products, you may be eligible for a basic listing in several SMADC publications at little or no cost. Paid ads offer much more space and the opportunity to showcase your business far beyond the basic listing.

What is the demographic of viewers/readers? Both digital and print ads are a profitable and unique opportunity for your business to reach customers that are educated, health-conscious and interested in buying local products and supporting local businesses.

Who pays for the design of my ad? Ad design is included in the base price of print and web ads.

Who designs my ad? SMADC contracts with professional graphic designers to create ads. Our designer will work closely with you throughout the process to be sure you are happy with your design.

What is included in my ad design? Our designer will use your existing logo, photos and graphics to create your ad. Ad design does not include logo design, purchase of additional stock photos, design of complex graphics, etc.

Will I see a proof before my ad goes to press? Yes, you will have an opportunity to proof your ad once the design is finished.

Can I submit my own ad? Yes, advertisers can submit ads. They must be designed to the exact specs of the guides or websites and be submitted in an acceptable file format (see below). You can also submit live files of an existing ad and have it resized by our designer. There is no discount for submitting finished ad files.

Can I use my SMADC ad in non-SMADC publications? Yes, SMADC will make pdf files and/or live files available for a fee. Be sure you understand what can and cannot be done with ad files.

Pricing

Currently accepting advertisements for Southern Maryland Farm Holiday Guide, available to the public for the Fall/Winter 2019 – 2020 season.

REGULAR PLACEMENT

Full color, full page: $300
Full color, half page: $200
*Discount available for repeat ads

PREMIUM PLACEMENT (subject to availability)
Outside Back Cover: $1,000
Inside Front Cover: $800
Inside Back Cover: $800
*Discount available for repeat ads

*20% DISCOUNT for repeat placement
After the initial ad design and placement, advertisers will receive a 20% discount when running the same ad (with no changes) in future print editions of the same SMADC publication or in any other printed SMADC publication. Discount rate is applicable during one year of multiple placements. Discount rates are subject to change. SMADC reserves the right to offer special discounts for upcoming events and other publications not listed here.

Ad Sizes

Currently accepting advertisements for Southern Maryland Farm Holiday Guide, available to the public for the Fall/Winter 2019 – 2020 season.

If we design your ad (print):
Our designer will contact you regarding the design of your ad. We will need basic content (up to 50 words), your company logo and any photos or art you would like to include.

If you are submitting photos, they must be high quality (300 dpi) jpegs titled with your company name, i.e. “acme1.jpg.” Web files are not acceptable for printing. We do not scan hard copy photos.
Logo files should be high quality, vector-based eps files. Other file formats can be used, however quality may vary.

You can upload files when you fill out the online order form, or you can send files on DVD or CD via mail, or e-mail files (8 MB limit) to ads@smadc.com.

If you design/submit your own ad (print):

2019-2020 Holiday Guide Ad Sizes (please size your ad very carefully):

  • Full page ad: 8.5″ (h) x 5.5″ (w) – Final ad size with bleed 8.75″ x 5.75″
  • Half page (horizontal): 4.5″ (h) x 4.25″ (w) – Final ad size with bleed 4.75″ x 4.5″
  • Half page (vertical): 8.5″ (h) x 2.75″ (w) – Final ad size with bleed 8.75″ x 3″
  • Quarter page (horizontal): 4.25″ (h) x 2.75″ (w) – Final ad size with bleed 4.5″ x 3″

Please add .125″ on all four sides for bleed.

Formats/resolution/fonts:

  • Submit high resolution pdf or png
  • All pixel-based images should be 300 dpi
  • For vector-based formats, please convert fonts to curves.

Ad fees cover basic ad design provided all source files are usable/acceptable.

See Our Guides