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Southern Maryland Agricultural Marketing Conference

November 15, 2019 @ 8:30 am - 3:30 pm

SMADC is hosting an Agricultural Marketing Conference on Friday, November 15th from 8:30 AM to 3:30 PM at the College of Southern Maryland in Prince Frederick. This conference is designed for both beginning and experienced growers and farmers looking to brush up on their marketing skills before the 2020 season takes off.

Four tracks with breakout sessions will be offered. Pick and mix your sessions/topics between all tracks — the choice is yours.


Tentative Agenda:
8:15 – Registration
8:30 – Welcome from SMADC
8:45 to 9:30 – Session #1
9:45 to 10:30 – Session #2
10:45 to 11:30 – Session #3
11:30 to 12:15 – Lunch and Keynote Address by Kellie Hinkle, Chief of Tourism, Charles County
12:30 to 1:15 – LEAD the Charge: Rapid Fire Farmer Panel
1:30 to 2:15 – Session #4
2:15 to 3:30 – Networking and Wrap-Up

New/Beginner Track
Session #1: Staying Fresh with Products and Prices – Meredith Epstein, IAA
#2: Evaluating Your Marketing Channels – Craig Sewell, SMADC
#3: From Ground to Glass – Janna Howley – Grow and Fortify
#4: Strategic Marketing Plan + Analysis – Jamie Tiralla, All Ag Media

Advanced Track
Session #1: Photography on the Job – Melissa Barrick, Melissa Barrick Photography
#2: Social Media Strategy + Best Practices – Molly Balint, Farmhouse Creative Marketing
#3: Logos, Ethos, Pathos: Choosing Words that Sell – Heather McHale, IAA
#4: Beyond the Brochure – Building Your Marketing Foundation – Ginger Myers, UME

State-Wide Trainings + Updates
Sessions #1 + 2: From Farm to Market Training – Lynn Rubin, UME
#3: Regulatory Need-To-Know: Value-Added and Cottage Industry Updates – Lee McCans, Maryland Department of Health’s Center for Facility and Process Review
#4: Regulatory Need-To-Know: Eggs, Meats, GAP, and More – Deanna Baldwin, MDA

On the Horizon
Session #1: Industrial Hemp in Maryland Update – Jim Drews, MDA
#2: Bloomin’ PGC: Exploring Urban Agriculture in PG County – Kim Rush Lynch, PGSCD
#3: Small Grains – Moderated by Shelby Watson-Hampton, SMADC
#4: Agritourism – Moderated by Shelby Watson-Hampton, SMADC

Early Bird Admission until October 25th: $30 per person

After October 25th, General Admission will increase to $40 per person.

Student/Youth Admission (With ID): $25 per person

Ticket includes light breakfast and catered lunch.


If you have any further questions, please contact SMADC Staff at info@smadc.com or call 301-274-1922 ext. 1.

This conference is made possible in part by a Rural Maryland Prosperity Investment Fund Grant (RMPIF) awarded to SMADC, a division of the Tri-County Council for Southern Maryland.


November 15, 2019
8:30 am - 3:30 pm
Event Category:


College of Southern Maryland, Prince Frederick Campus
115 J W Williams Road
Prince Frederick, MD 20678 United States
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